The main purpose of the allowance is to be able to take an additional deduction for the value of expenses that are related to the increase of income derived from the sale of products. The design of the relief makes it a great solution especially for small entities taking the risk of expanding into foreign markets (whether starting or expanding an existing business of selling products abroad), but developing sales in the domestic market also qualifies for the relief.
The product can be a thing already produced by the taxpayer, as well as things not yet offered by the taxpayer. In the case of new products, the expansion allowance can be in addition to the R&D and prototype allowances – once a new product is launched, expenses for generating revenue from its sale can be included in the allowance.
Expenses for expansion may be deductible twice – as a deductible expense and as a deduction, with the deduction capped at PLN 1,000,000 in a tax year.
The relief is aimed at taxpayers who, following the incurring of certain expenses (including those related to participation in fairs where products are presented, promotional activities, as well as the preparation of the necessary documentation), have achieved or revenues from the sale of products. They may deduct such costs from the tax base if, after taking the deduction, they show a corresponding increase in revenue from the sale of products over a period of 2 consecutive tax years, starting from the year in which the costs of increasing such revenue were incurred (the deduction was made).
Costs incurred to increase revenue from the sale of products that will be eligible for relief are considered such costs as long as they can be qualified as:
- promotional and informational activities, including the purchase of advertising space, preparation of a website, press publications, brochures, catalogs or flyers, regarding products;
- packaging customization according to the contractor’s requirements;
- preparation of documentation for the sale of products, in particular, certification of goods and registration of trademarks;
- preparation of the documentation necessary for bidding, including submission of bids to other parties.